As the world consumes more and more content online, the harder it is to stand out from the crowd. Customers too want to know more about the businesses they are buying from than just the service or products they offer.
PEOPLE BUY FROM SOMEONE THEY KNOW, LIKE AND TRUST.
Businesses need to constantly be feeding their audience and customers with great visual content – that in itself is a full-time job, but you’re trying to run the day-to-day activities let alone create content for social media. This is where a brand photographer and content creator comes in.
We all know a picture is worth 1,000 words. So, let’s take advantage of this aspect of storytelling and marketing to start conversations with your audience!
The human brain processes images 60,000 times faster than text. That means images have a massive impact on what audiences consume.
My desire as a brand photographer is to provide creatives, entrepreneurs, small business owners, start-ups, artists, makers, clothing brands, hotel/AirBNB accommodation, travel/tourism, career-motivated individuals, bloggers, brand influencers, and people hosting events and workshops with digital content – including a variety of lifestyle business portraits, brand and product photography, and document behind the scenes of your business to have images to share on your website and social media platforms such as LinkedIn, Facebook and Instagram.
Having great professional photos is not just good business sense in a visually dominated world, but social media feeds with a beautiful aesthetic typically stand out and gain more followers as APPs like Instagram are visual platforms.
Professional high-quality photography helps attract your ideal target audience, creates trust and helps you stand out from your competitors.
Take a look at your favourite brands’ online presence and ask yourself what is it that makes them stand out? – I bet the answer is along the lines of their online presence is visually appealing, from great branding and styling to professional high-quality photography.
Under Work Stories, I offer everything from lifestyle business portraits and branding photography to product shots and content creation for social media. These sessions are perfect for creatives, entrepreneurs, small business owners, start-ups, artists, makers, clothing brands, hotel/AirBNB accommodation, travel/tourism, career-motivated individuals, bloggers, brand influencers, and people hosting events and workshops.
These are not your typical corporate headshots standing in front of a white backdrop! The aim is to show your personality and what you do through images that help create a strong authentic brand and social media presence through photography. The branding photoshoot will provide you with a mix of natural portraits, product images and visual stories.
All sessions include a brand consult to uncover your desires and goals, the story behind your why and learn about your products and/or services to provide direction for the photoshoot to deliver results.